This pair of hits helped drive sales of Back for the First Time, which climbed all the way to number four on the Billboard 200. The album's lead single, 'What's Your Fantasy?,' became a major hit nationally, peaking at number 21 on the Hot 100, and the follow-up single, 'Southern Hospitality,' was similarly popular, charting at number 23. collaboration ('Stick 'Em Up'), a Neptunes production ('Southern Hospitality'), and a remix of his previously released song with Timbaland (retitled 'Phat Rabbit'). Incognegro sold well enough to break into the Billboard 200, and Ludacris was approached by Scarface of the Geto Boys, who as a representative of Def Jam was interested in negotiating a recording contract.In late 2000, Def Jam repackaged Incognegro and released it as Back for the First Time, adding a few new songs: a U.G.K. Ludacris primarily worked with producer Shondrae for the album, though also with Organized Noize, the acclaimed production team behind the early albums of OutKast and Goodie Mob. Ludacris proceeded to record an independent album, Incognegro (2000), which he in turn released regionally himself, on the label Disturbing tha Peace. The producer featured Ludacris (then billed as Ludichris) on the song 'Fat Rabbit' from his album Tim's Bio (1998), and with such a high-profile feature to his credit, the groundwork was laid for the rapper. His entry into the rap industry came via radio he worked as a disc jockey at Atlanta-based urban station Hot 97.5 (which later became Hot 107.9), where he was known as DJ Chris Lova Lova, and this was how he became acquainted with Timbaland. He then studied at Georgia State University. Along with associate Chaka Zulu, Ludacris also founded his own boutique label at Def Jam, Disturbing tha Peace (aka DTP), which released albums by such diverse rap/R&B acts as Shawnna, Bobby V., Field Mob, and Playaz Circle.Born Christopher Bridges on September 11, 1977, in Champaign, Illinois, Ludacris moved to Atlanta during his high-school years and attended Banneker High School there.
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Moreover, Ludacris established himself as a versatile actor, notably appearing in such mainstream films as 2 Fast 2 Furious (2003), Crash (2005), and Fred Claus (2007), among other films and TV series. Plus, Ludacris became a reliable featured guest, gracing Top Tens for Missy Elliott ('One Minute Man,' 'Gossip Folks'), Mariah Carey ('Loverboy'), LL Cool J ('Fatty Girl'), Chingy ('Holidae In'), Usher ('Yeah!'), Ciara ('Oh'), Jamie Foxx ('Unpredictable'), Fergie ('Glamorous'), and others. The song soon became a national hit, beginning a long string of hits that would include Billboard Hot 100 number ones ('Stand Up,' 'Money Maker') and Top Tens ('Move Bitch,' 'Splash Waterfalls,' 'Pimpin' All Over the World,' 'Runaway Love'), as well as a bunch of Hot R&B/Hip-Hop Top Tens ('Southern Hospitality,' 'Area Codes,' 'Rollout ,' 'Saturday ,' 'Get Back,' 'Number One Spot'). Def Jam repackaged his underground album Incognegro (2000) as Back for the First Time (2000) and issued 'What's Your Fantasy?' as its lead single. In 2000 the Atlanta-based rapper signed to Def Jam's newly established Southern rap subsidiary, Def Jam South, and became the label's flagship Dirty South artist. When the Dirty South movement broke nationwide at the turn of the century, Ludacris rode it to immediate widespread popularity, becoming arguably the most commercially successful Southern rapper of the time.
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